The question of using mobile applications vs. the mobile web is getting a lot of attention recently. One of the key questions that need to be answered is – “Is there a fundamental difference in how the users make use of these two sub-channels within mobile devices?”
Based on my knowledge from industry trends, newsletters, talking with experts – the mobile applications are utilized by users who know exactly what they need to do. Example: Paying bills, making a purchase from Amazon, ordering tacos from Chipotle, connecting with a friend on Facebook, looking for recipes, playing music for your toddler etc. On the other end, users utilize the mobile web to search for new things. Example: finding a FAO Schwarz store in NYC, trying to learn more about a new product, trying to find a customer service number.
Thus, net net – Mobile web is more useful for searching the web vs. the Mobile Applications are used by used when they know exactly what they need to do.
Showing posts with label Mobile Web. Show all posts
Showing posts with label Mobile Web. Show all posts
Friday, May 14, 2010
Subscribe to:
Posts (Atom)

