I just installed the latest iPhone update yesterday and I am so excited with the new application. There is a lot to measure about this new application, a few metrics that I can think of are:
1. How many iPhone users started the install and how many actually completed it (the update takes about 1.5 to 2 hours, so it would be great to measure the completion rate)
2. Drilling down the consumer flow, the next thing to track would be how many users installed the applications
a. Frequency (1-3, 2-6, 7-10, 10+ applications)
b. Paid applications
c. Free applications
d. Applications by category
3. There are some “Westin” ads specially within the NY Times application, so measuring the Click-through rate on these ads would be a good metric to track
This new application has just changed the use of this product and obviously the sales of this product should go up dramatically as there were a lot of applications missing like Games, Mobile Banking (Bank of America), Newspapers (NYT), Social Media (Twitter, Facebook, Myspace)
The engagement with each of the above application would also be a good measure of how consumers are interacting with these applications.
