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This blog is meant to help marketing professionals to get a better understanding of measuring online marketing efforts.
About Me
- Online Marketing Analyst
- Chicago, IL, United States
- I am Amit Prakash, an Online Marketing Analyst working at a Media Agency in Chicago, IL. I have over 7+ years of experience in consumer analytics. I was recognized by the ARF in 2011 for the David Ogilvy Award and Rising Star Award
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Blog Archive
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2008
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June
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- Awareness, Interaction, Engagement – What are thes...
- Calculating Weekly Goals
- All consumers are not equal
- Click Sequence Tracking – Search, Newsletter, Disp...
- Tracking DRTV using Site Analytics
- Measuring the effect of Marketing Efforts – Part II
- How to measure lift from any marketing effort?
- Cost of having the Website Down: Amazon.com
- Bought Display and Search Media, Online sales shou...
- Post-Impression Attribution for Display Media
- Google Analytics vs. Active Meter
- Aarav is 5 weeks old and has a GOAL..
- Site served vs. Third Party Served Ads: What is th...
- PageAlizer...
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June
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