CIMA BreakfastByte: Does Research hold any weight within the dynamic digital space?
Time: 7am - 9am
Location: The Westin (909 N. Michigan Ave, 3rd Floor, Governor's Suite)
Member Price: 25
Non Member Price: 35
Join CIMA for an insightful conversation with our industry leaders as we pull back the curtains on this informative topic.
How do marketers, agencies, and publishers justify digital ad spending when planning, executing, and analyzing campaigns?
Listen to how our panel experts recommend how you can partner with your clients to effectively plan and measure campaigns to deliver strong results. The discussion will cover whether panel data and syndicated research should or should not continue to be used in the media planning process. Our experts will debate the validity of 3rd party research analytics and discuss how effective syndicated research and panel data can be in the planning process.
We will cover what marketers can do to answer the challenging questions . . .
Is this data really accurate?
How does this compare to offline research metrics?
Why doesn't all syndicated research report the same numbers?
Agenda:
7:00am - 7:30am Check-In
7:30am - 8:00am Breakfast
8:00am - 9:00am Discussion
9:00am - 9:15am Q & A
Early Bird Registration (July 16 - August 29)
Member Ticket(s) - $25
Nonmember Ticket(s) - $35
Registration (August 30 - September 12)
Member Ticket(s) - $30
Nonmember Ticket(s) - $40
Location:
The Westin Michigan Ave (909 N. Michigan Avenue, 3rd Floor, Governor's Suite)
Moderator:
Blagica Bottigliero, President, Bsolutions LLC
Speakers:
Stu Rodnick, Sr. Director of ADlytics, Platform-A
Kara Manatt, Research Director, Cross Media Research, Dynamic Logic
Amit Prakash, Associate Director, Digital Marketing Analytics, OMD
Karen K. Scott, Interactive Associate Media Director, DRAFTFCB
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