Monday, April 14, 2008

Measurement Process

Yes, like for everything else there is a process which helps in measuring accurately. Just as a top line, the following steps are very important:

  1. Define the campaign objectives
  2. Define the key performance indicators i.e. success metrics
  3. Anticipate or forecast the results, example acquire 100,000 new clients or generate $1,000,000 in revenue or generate a ROI of $5
  4. For online marketing - make sure the tracking is in place to get the accurate data
  5. Analyze the data and Report Results

And the circle of Measurement continues….

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