Measurement Process

Yes, like for everything else there is a process which helps in measuring accurately. Just as a top line, the following steps are very important:

1. Define the campaign objectives
2. Define the key performance indicators i.e. success metrics
3. Anticipate or forecast the results, example acquire 100,000 new clients or generate $1,000,000 in revenue or generate a ROI of $5
4. For online marketing - make sure the tracking is in place to get the accurate data
5. Analyze the data and Report Results

And the circle of Measurement continues….